{"id":3102,"date":"2023-10-16T14:39:19","date_gmt":"2023-10-16T05:39:19","guid":{"rendered":"https:\/\/chapterkorean.com\/from-korean-language-education-to-hr-training-and-matching-platform\/"},"modified":"2023-10-20T17:21:23","modified_gmt":"2023-10-20T08:21:23","slug":"advanced-level-korean-language-education-service-chapter-korean","status":"publish","type":"post","link":"https:\/\/chapterkorean.com\/en\/advanced-level-korean-language-education-service-chapter-korean\/","title":{"rendered":"From Korean language education to HR training and matching platform"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"\uc911\uace0\uae09-\ud55c\uad6d\uc5b4-\uad50\uc721-\uc11c\ube44\uc2a4-\ucc55\ud130\ucf54\ub9ac\uc548-\uae30\uc0ac-\uc694\uc57d\">Advanced level Korean language education service, Chapter Korean &#8211; Article summary<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"760\" height=\"380\" src=\"https:\/\/chapterkorean.com\/wp-content\/uploads\/2023\/10\/\ucc55\ud130\ucf54\ub9ac\uc548-\ube14\ub85c\uadf8-\ub300\ud45c\uc774\ubbf8\uc9c0-004.jpg\" alt=\"\ucc55\ud130\uc11c\uc6b8\uc758 \uc911\uace0\uae09 \ud55c\uad6d\uc5b4 \uad50\uc721 \uc11c\ube44\uc2a4 \ucc55\ud130\ucf54\ub9ac\uc548 - \ub300\ud45c\uc774\ubbf8\uc9c0 | Advanced level Korean language education service, Chapter Korean\" class=\"wp-image-3024\" title=\"\" srcset=\"https:\/\/chapterkorean.com\/wp-content\/uploads\/2023\/10\/\ucc55\ud130\ucf54\ub9ac\uc548-\ube14\ub85c\uadf8-\ub300\ud45c\uc774\ubbf8\uc9c0-004.jpg 760w, https:\/\/chapterkorean.com\/wp-content\/uploads\/2023\/10\/\ucc55\ud130\ucf54\ub9ac\uc548-\ube14\ub85c\uadf8-\ub300\ud45c\uc774\ubbf8\uc9c0-004-300x150.jpg 300w, https:\/\/chapterkorean.com\/wp-content\/uploads\/2023\/10\/\ucc55\ud130\ucf54\ub9ac\uc548-\ube14\ub85c\uadf8-\ub300\ud45c\uc774\ubbf8\uc9c0-004-600x300.jpg 600w, https:\/\/chapterkorean.com\/wp-content\/uploads\/2023\/10\/\ucc55\ud130\ucf54\ub9ac\uc548-\ube14\ub85c\uadf8-\ub300\ud45c\uc774\ubbf8\uc9c0-004-60x30.jpg 60w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p>[Scale Up x Dongguk University Campus Town] Advanced level Korean language education service, Chapter Korean The Scale Up Team is conducting the \u20182023 Scale Up Program\u2019 in collaboration with Dongguk University Campus Town. The Scale Up Team introduces the overall business ongoing by startups participating in this program and analyzes their business models. We aim to help them by connecting experts in different areas to solve the problems that challenge them to take things to the next level.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#%EC%A4%91%EA%B3%A0%EA%B8%89-%ED%95%9C%EA%B5%AD%EC%96%B4-%EA%B5%90%EC%9C%A1-%EC%84%9C%EB%B9%84%EC%8A%A4-%EC%B1%95%ED%84%B0%EC%BD%94%EB%A6%AC%EC%95%88-%EA%B8%B0%EC%82%AC-%EC%9A%94%EC%95%BD\">Advanced level Korean language education service, Chapter Korean &#8211; Article summary<\/a><\/li><li><a href=\"#%EC%B1%95%ED%84%B0%EC%84%9C%EC%9A%B8-bm-%EB%B6%84%EC%84%9D-%EA%B7%B8%EB%93%A4%EC%9D%B4-%ED%95%9C%EA%B5%AD%EC%96%B4%EB%A5%BC-%EB%B0%B0%EC%9A%B0%EB%8A%94-%EC%9D%B4%EC%9C%A0\">[Chapter Seoul BM analysis \u2018Why people study Korean\u2019]<\/a><ul><li><a href=\"#%EC%A4%91%EA%B3%A0%EA%B8%89-%ED%95%9C%EA%B5%AD%EC%96%B4-%EA%B5%90%EC%9C%A1%EC%84%9C%EB%B9%84%EC%8A%A4-%EC%B1%95%ED%84%B0%EC%BD%94%EB%A6%AC%EC%95%88\">Advanced level Korean language education service, Chapter Korean?<\/a><\/li><li><a href=\"#%ED%95%9C%EA%B5%AD%EC%96%B4-%EA%B5%90%EC%9C%A1-%EC%8B%9C%EC%9E%A5%EA%B3%BC-%EC%B1%95%ED%84%B0%EC%BD%94%EB%A6%AC%EC%95%88%EC%9D%98-%EC%B0%A8%EB%B3%84%EC%84%B1\">Differences between the Korean language education market and Chapter Korean<\/a><\/li><li><a href=\"#%ED%95%9C%EA%B3%84%EB%A5%BC-%EA%B7%B9%EB%B3%B5%ED%95%98%EA%B8%B0-%EC%9C%84%ED%95%9C-%EB%85%B8%EB%A0%A5%EB%93%A4-%EA%B7%B8%EB%9F%AC%EB%82%98\">Efforts to overcome limitations&#8230; but&#8230;<\/a><\/li><li><a href=\"#%EA%B5%AC%EC%A1%B0%EC%A0%81-%EB%B3%80%ED%99%94%EB%A5%BC-%EC%9C%84%ED%95%9C-%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4%EB%AA%A8%EB%8D%B8%EC%9D%98-%EC%84%A0%ED%83%9D\">Selection of business model for structural change<\/a><ul><li><a href=\"#%EC%82%AC%EB%A1%80-1-%EC%83%9D%EC%84%B1%ED%98%95ai%EC%99%80%EC%9D%98-%EC%A0%91%EB%AA%A9\">Case 1. Combination with generative AI<\/a><\/li><li><a href=\"#%EC%82%AC%EB%A1%80-2-%EA%B5%90%EC%9C%A1%EA%B3%BC-%EC%B7%A8%EC%97%85%EC%9D%98-%EC%97%B0%EA%B3%84\">Case 2. Link between education and employment<\/a><\/li><\/ul><\/li><li><a href=\"#%ED%95%9C%EA%B5%AD%EC%96%B4-%EA%B5%90%EC%9C%A1%EC%9D%B4-%EC%95%84%EB%8B%8C-%EC%9D%B8%EB%A0%A5%EC%9C%A1%EC%84%B1-%EB%B0%8F-%EB%A7%A4%EC%B9%AD-%ED%94%8C%EB%9E%AB%ED%8F%BC\">\u2018Manpower development and matching platform\u2019 not only Korean language education<\/a><\/li><li><a href=\"#%EC%88%98%EC%9D%B5%EC%84%B1%EA%B3%BC-%EC%84%B1%EC%9E%A5%EC%84%B1%EC%9D%84-%EC%9C%84%ED%95%9C-%EA%B7%BC%EB%B3%B8%EC%A0%81-%EC%B0%A8%EB%B3%84%ED%99%94\">Fundamental differentiation for profitability and growth<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/dimg.donga.com\/wps\/NEWS\/IMAGE\/2023\/06\/20\/119853621.1.jpg\" alt=\"\" style=\"aspect-ratio:1.3333333333333333;width:837px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\"><em>\uc778\uc0ac\uc774\ud130\uc2a4 CEO Hwang Hyeon-cheol (right) and Chapter Seoul CEO Kim Dae-gwang, who are running the scale-up program. Source = IT\ub3d9\uc544<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u203bChapter Seoul is a startup that provides &#8216;Advanced level Korean language education service, Chapter Korean&#8217;, a platform that provides TOPIK (Test of Proficiency in Korean) II equivalent, intermediate and advanced Korean language classes necessary for employment and business online. With systematically created speaking, listening, and writing textbooks, 1:1 learning content, and data learning management, the re-enrollment rate was 67% and class satisfaction was 4.7\/5 points. With support from the \ud55c\uad6d\uad00\uad11\uacf5\uc0ac, \uccad\ub144\ucc3d\uc5c5\uc0ac\uad00\ud559\uad50 and the \uae00\ub85c\ubc8c\ucc3d\uc5c5\uc0ac\uad00\ud559\uad50, also collaborated on Korean language education with related organizations, including Kowork.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\ucc55\ud130\uc11c\uc6b8-bm-\ubd84\uc11d-\uadf8\ub4e4\uc774-\ud55c\uad6d\uc5b4\ub97c-\ubc30\uc6b0\ub294-\uc774\uc720\"><strong>[Chapter Seoul BM analysis \u2018Why people study Korean\u2019]<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\uc911\uace0\uae09-\ud55c\uad6d\uc5b4-\uad50\uc721\uc11c\ube44\uc2a4-\ucc55\ud130\ucf54\ub9ac\uc548\"><strong>Advanced level Korean language education service, Chapter Korean?<\/strong><\/h3>\n\n\n\n<p>It has already been nearly 10 years since the TV program \u2018\ube44\uc815\uc0c1\ud68c\ub2f4\u2019, which featured foreigners from various countries who spoke Korean well, gained great popularity. Since &#8216;\ube44\uc815\uc0c1\ud68c\ub2f4&#8217; became popular, it has become very common to encounter celebrity-like foreigners on TV who not only speak Korean well but also have a sense of entertainment.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/it.donga.com\/media\/__sized__\/images\/2023\/6\/19\/451df47efe724660-thumbnail-1920x1080-70.jpg\" alt=\"Source = JTBC \ube44\uc815\uc0c1\ud68c\ub2f4\" style=\"aspect-ratio:0.7129629629629629;width:560px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Source = JTBC Abnormal Summit | <em>Advanced level Korean language education service, Chapter Korean<\/em><\/em><br><br>Every time I see a foreigner who speaks Korean so well, I always think, \u2018How can they speak Korean, which is so difficult to learn, so well?\u2019 Let\u2019s think about the process of a learning Korean. Students must learn various sounds and pronunciations, complex letter structures and spelling, as well as various conjunctions and endings. I think Korean is so difficult to learn that the average student thinks he or she won&#8217;t be able to do well no matter how much he or she studies. <br><br>The reason why I, a Korean, am suddenly discussing Korean is because the startup whose business model (BM) will be analyzed today is Chapter Seoul (service name: Chapter Korean). Their BM is to teach the difficult Korean language to students.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud55c\uad6d\uc5b4-\uad50\uc721-\uc2dc\uc7a5\uacfc-\ucc55\ud130\ucf54\ub9ac\uc548\uc758-\ucc28\ubcc4\uc131\"><strong>Differences between the Korean language education market and Chapter Korean<\/strong><\/h3>\n\n\n\n<p>Chapter Seoul is said to provide \u2018Advanced level Korean language education service, Chapter Korean&#8217;. If you look at the positioning map to see what differentiation they have in the Korean language education market, it is as follows.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/dimg.donga.com\/wps\/NEWS\/IMAGE\/2023\/06\/20\/119853624.1.jpg\" alt=\"Chapter Korean\u2019s differentiation in the Korean language school market. Source = \uc778\uc0ac\uc774\ud130\uc2a4\" style=\"aspect-ratio:1.4456824512534818;width:838px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\"><em>The differentiation of Chapter Korean, advanced level Korean language education service, in the Korean language academy market. Source = \uc778\uc0ac\uc774\ud130\uc2a4<\/em><\/figcaption><\/figure>\n\n\n\n<p>The mainstream of the Korean language education market, like other education markets, is usually offline academies. Among these, public-oriented King Sejong Institutes and university-affiliated institutions were mainly responsible for basic Korean language education, while private Korean language education institutions were mainly responsible for advanced Korean language education.<\/p>\n\n\n\n<p>What we should pay attention to is the rapidly growing online education market. As many may have guessed, artificial intelligence (AI) chatbot-based interactive education services have recently entered the Korean language education market and quickly established themselves. Once Korean-optimized AI services such as Naver Hyperclova X<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dimg.donga.com\/wps\/NEWS\/IMAGE\/2023\/06\/20\/119853626.1.jpg\" alt=\"Chapter Korean introduction photo. Source = Chapter Seoul\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Chapter Korean introduction photo. Source = <\/em>Chapter Seoul; Advanced level Korean language education service, Chapter Korean<\/figcaption><\/figure>\n\n\n\n<p>Meanwhile, Chapter Korean only connects instructors and students online in this market and does not actively utilize information and communication technology. They emphasize the advantage of high satisfaction with lectures and high learning outcomes for students because they connect students with instructors with a long period of experience one-on-one. What is disappointing is profitability. The only medium through which instructors and students meet is online, and the cost structure is almost the same as offline, so profit scalability is judged to be low.<\/p>\n\n\n\n<p>When comparing customer value with competing online Korean education services, Chapter Korean&#8217;s characteristics stand out even more. The reason why we provide more suitable educational services for middle and advanced students and the quality of learning management is good is not because of the system, but because of the human service of instructors. However, the cost of using human services is high, so the economic feasibility is low.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dimg.donga.com\/wps\/NEWS\/IMAGE\/2023\/06\/20\/119853628.1.jpg\" alt=\"Comparison of customer value between Chapter Korean and competitors. Source = \uc778\uc0ac\uc774\ud130\uc2a4\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Comparison of customer value between Advanced level Korean language education service, Chapter Korean and competitors. Source = \uc778\uc0ac\uc774\ud130\uc2a4<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud55c\uacc4\ub97c-\uadf9\ubcf5\ud558\uae30-\uc704\ud55c-\ub178\ub825\ub4e4-\uadf8\ub7ec\ub098\"><strong>Efforts to overcome limitations&#8230; but&#8230;<\/strong><\/h3>\n\n\n\n<p>Chapter Korean knew that \u2018it would be difficult to grow with the same business model as before.\u2019 So, to break away from the 1:1 lecture method, they diversified their online services by using e-books and paid video lectures. They also developed specialized services such as employment and start-up linkage programs to strengthen their identity through practical education. They worked in a variety of ways, including creating a B2B model that proposed customized training programs and dispatched instructors according to the needs of companies. Nevertheless, it is difficult to say that Chapter Korean has created structural changes for growth. What kind of change is needed?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dimg.donga.com\/wps\/NEWS\/IMAGE\/2023\/06\/20\/119853630.1.jpg\" alt=\"Chapter Seoul; Advanced level Korean language education service, Chapter Korean - image 1\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Chapter Korean\u2019s educational programs. Source = Chapter Seoul; Advanced level Korean language education service, Chapter Korean<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\uad6c\uc870\uc801-\ubcc0\ud654\ub97c-\uc704\ud55c-\ube44\uc988\ub2c8\uc2a4\ubaa8\ub378\uc758-\uc120\ud0dd\"><strong>Selection of business model for structural change<\/strong><\/h3>\n\n\n\n<p>When an education company creates a new education program, it is the same as launching a new product. If that product were to be a huge success, it could change the future of the company, but unfortunately, it is unreasonable to expect such a hugely successful product to emerge in the Korean language education market for many reasons. If innovation at the product level is difficult, we need to think of a more fundamental and structural change, which is innovation at the business model level.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\uc0ac\ub840-1-\uc0dd\uc131\ud615ai\uc640\uc758-\uc811\ubaa9\"><strong>Case 1. Combination with generative AI<\/strong><\/h4>\n\n\n\n<p>In order to innovate business models, it is necessary to detect major changes occurring in the education industry and confirm whether they are applicable changes to Chapter Korean. No matter what anyone says, the most notable change in the education industry that I have observed is the integration with \u2018generative AI services.\u2019<\/p>\n\n\n\n<p>SpeakEasy Labs\u2019 representative service is \u2018Speak \uc2a4\ud53d\u2019. It claims to be an AI tutor through the Chat GPT plug-in service. The market response was also enthusiastic, recording 1 million downloads within 4 months of launch. In addition, companies such as Study Max are also known to provide English coaching services based on Chat GPT. Services from latecomers will follow one after another.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dimg.donga.com\/wps\/NEWS\/IMAGE\/2023\/06\/20\/119853607.1.jpg\" alt=\"Speakeasy Labs\u2019 service introduction photo. Source = \uc2a4\ud53d\uc774\uc9c0\ub7a9\uc2a4\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Advanced level Korean language education service, Chapter Korean &#8211;<\/em> <em>Speakeasy Labs\u2019 service introduction photo. Source = \uc2a4\ud53d\uc774\uc9c0\ub7a9\uc2a4<\/em><\/figcaption><\/figure>\n\n\n\n<p>If AI like Naver Hyperclova X is commercialized, it is easy to predict that GPT-based Korean education services will emerge in the Korean language education market. These market changes and the emergence of competitive companies will be closer to a crisis than an opportunity for Chapter Korean, which does not have sufficient capabilities in information and communication technology.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\uc0ac\ub840-2-\uad50\uc721\uacfc-\ucde8\uc5c5\uc758-\uc5f0\uacc4\"><strong>Case 2. Link between education and employment<\/strong><\/h4>\n\n\n\n<p>Not all Korean language education needs to be practical. People can study as much as they want to satisfy their intellectual curiosity. There are also stories that many students study Korean to understand the lyrics of their favorite K-pop songs. However, \u2018intermediate and advanced level Korean study\u2019 must be thoroughly practical. This is because the ultimate goal of learners is business utilization and employment.<\/p>\n\n\n\n<p>Chapter Korean also took this advantage into consideration and created a program to link employment and start-ups. they teach self-introduction writing, coaching, interview preparation, and business Korean, and even support employment in Korea through collaboration with the foreign employment platform \u2018KOWORK\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dimg.donga.com\/wps\/NEWS\/IMAGE\/2023\/06\/20\/119853609.1.jpg\" alt=\"\ucc55\ud130\uc11c\uc6b8\uc758 \uc911\uace0\uae09 \ud55c\uad6d\uc5b4 \uad50\uc721 \uc11c\ube44\uc2a4 \ucc55\ud130\ucf54\ub9ac\uc548 - \uc774\ubbf8\uc9c0 2 Chapter Seoul; Advanced level Korean language education service, Chapter Korean\" title=\"\"><figcaption class=\"wp-element-caption\"><em>A program to link employment and entrepreneurship prepared by Chapter Korean. Source = <em>Advanced level Korean language education service, Chapter Korean<\/em><\/em><\/figcaption><\/figure>\n\n\n\n<p>This employment-startup linkage program is desirable in that it provides a collaborative approach between startups that lack resources and capabilities. However, unfortunately, it is difficult to find anything special in the recruitment of students, education, and connection to employment. The most disappointing thing is that it is difficult to trust that &#8216;I can get a job at a certain company, for a certain job, and through what process&#8217;.<\/p>\n\n\n\n<p>I would like to introduce an overseas startup that has been evaluated as a new approach in terms of nurturing practical talent and linking employment. It is a startup called MissionU, which linked with promising startups in Silicon Valley, fostered talent seeking employment for free, and supplied them to the startups. Unfortunately, they are no longer in operation after being acquired by Wework.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/dimg.donga.com\/wps\/NEWS\/IMAGE\/2023\/06\/20\/119853612.1.jpg\" alt=\"\ubbf8\uc158\uc720 \uc18c\uac1c \uc0ac\uc9c4. Source = MissionU\" style=\"aspect-ratio:1.4736111111111112;width:703px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\"><em>\uc911\uace0\uae09 \ud55c\uad6d\uc5b4 \uad50\uc721 \uc11c\ube44\uc2a4 \ucc55\ud130\ucf54\ub9ac\uc548 &#8211; \ubbf8\uc158\uc720 \uc18c\uac1c \uc0ac\uc9c4. Advanced level Korean language education service, Chapter Korean Source = MissionU<\/em><\/figcaption><\/figure>\n\n\n\n<p>Mission U\u2019s motto was \u2018to enable anyone to have the job they want without having to go to college by taking out student loans.\u2019 It operates in a total of three semesters: the first semester is a theory course, the second semester is a practical course taught directly by employees of the contracted startup, and the third semester is an internship course where students go on to work at the contracted startup.<\/p>\n\n\n\n<p>Participation cost is free. However, if a participant gets a job with an annual salary of $50,000 or more after graduation, 15% of the annual salary is paid for three years. Many applicants flocked to this service, which gave hope that it was possible to get a good job without special qualifications or scores on special tests such as the SAT. Startups also paid attention to this service. This is because they were able to present an educational curriculum to ensure that they had the knowledge and skills they required, and they felt new value in being able to select and hire good talent using the internship process.<\/p>\n\n\n\n<p>What the author is trying to emphasize in this case is that &#8216;intermediate and advanced level Korean and employment are closely related.&#8217; And, the greatest value in attracting customers (students) seeking employment is the \u2018real connection with a good company\u2019 such as an internship program. It is also emphasized that in order to attract good companies, it is necessary to supply truly Korean-style foreign workers who understand not only the Korean language but also Korean culture and even the characteristics of the industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud55c\uad6d\uc5b4-\uad50\uc721\uc774-\uc544\ub2cc-\uc778\ub825\uc721\uc131-\ubc0f-\ub9e4\uce6d-\ud50c\ub7ab\ud3fc\"><strong>\u2018Manpower development and matching platform\u2019 not only Korean language education<\/strong><\/h3>\n\n\n\n<p>If Chapter Korean wants to create growth momentum while maintaining its unique capabilities in Korean language education, one way could be to focus on employment linkage and aim for a \u2018human resources development and matching platform between overseas human resources and domestic companies.\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dimg.donga.com\/wps\/NEWS\/IMAGE\/2023\/06\/20\/119853615.1.jpg\" alt=\"\ucc55\ud130\uc11c\uc6b8\uc758 \uc911\uace0\uae09 \ud55c\uad6d\uc5b4 \uad50\uc721 \uc11c\ube44\uc2a4 \ucc55\ud130\ucf54\ub9ac\uc548 - \uc774\ubbf8\uc9c0 2 Chapter Seoul; Advanced level Korean language education service, Chapter Korean\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Chapter Korean\u2019s new BM: Proven human resource development and matching platform. Source = \uc778\uc0ac\uc774\ud130\uc2a4<\/em><\/figcaption><\/figure>\n\n\n\n<p>Companies want verified human resources, and foreign workers also want verified jobs. It plays the role of \u2018mutual verification\u2019, but the recruitment and job search platforms so far have shown to be inadequate. This is because it simply lists personnel and company information. Therefore, I think there is a clear market opportunity in this sector.<\/p>\n\n\n\n<p>If Chapter Korean becomes a platform that fosters and supplies the manpower required for domestic and foreign Korean companies (or overseas local offices), it will have differentiated customer value unlike before.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dimg.donga.com\/wps\/NEWS\/IMAGE\/2023\/06\/20\/119853617.1.jpg\" alt=\"\ucc55\ud130\uc11c\uc6b8\uc758 \uc911\uace0\uae09 \ud55c\uad6d\uc5b4 \uad50\uc721 \uc11c\ube44\uc2a4 \ucc55\ud130\ucf54\ub9ac\uc548 - \uc774\ubbf8\uc9c0 3 Chapter Seoul; Advanced level Korean language education service, Chapter Korean\" title=\"\"><figcaption class=\"wp-element-caption\"><em>The customer value curve of the new BM of Chapter Korean, an intermediate and advanced Korean language education service. Source = \uc778\uc0ac\uc774\ud130\uc2a4<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\uc218\uc775\uc131\uacfc-\uc131\uc7a5\uc131\uc744-\uc704\ud55c-\uadfc\ubcf8\uc801-\ucc28\ubcc4\ud654\"><strong>Fundamental differentiation for profitability and growth<\/strong><\/h3>\n\n\n\n<p>The level of satisfaction with the Korean language education program provided by Chapter Korean is said to be very high. Therefore, I think they will have their own unique programs. It would be great if it could grow with good educational curriculum and content, and careful student management, but the language education business is inherently high-cost. Therefore, if structural changes are not pursued, it is difficult to satisfy both profitability and growth.<\/p>\n\n\n\n<p>Let&#8217;s improve the high cost structure by establishing an online platform and e-learning system, and increase the reliability of employment for domestic and foreign students by recruiting well-known large companies as partners. Then, they will find ways to secure higher consumer attraction and profitability than competing services. Let&#8217;s improve the high cost structure by building a good program, and increase confidence in employment among domestic and foreign students by recruiting well-known large companies as partners. Then, we will find a way to secure higher consumer influx and profitability than competing services.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dimg.donga.com\/wps\/NEWS\/IMAGE\/2023\/06\/20\/119853619.1.jpg\" alt=\"\ucc55\ud130\uc11c\uc6b8\uc758 \uc911\uace0\uae09 \ud55c\uad6d\uc5b4 \uad50\uc721 \uc11c\ube44\uc2a4 \ucc55\ud130\ucf54\ub9ac\uc548 - \uc774\ubbf8\uc9c0 4 Chapter Seoul; Advanced level Korean language education service, Chapter Korean\" title=\"\"><figcaption class=\"wp-element-caption\"><em>\uc778\uc0ac\uc774\ud130\uc2a4 CEO Hwang Hyeon-cheol (right) and Chapter Seoul CEO Kim Dae-gwang, who are running the scale-up program. Source = IT\ub3d9\uc544<\/em><\/figcaption><\/figure>\n\n\n\n<p>Chapter Korean is already providing employment-related services. They were determined not to stop at the current stage but to achieve a completely new goal. I end this article with the hope that Chapter Korean will become a chapter that makes groundbreaking progress in the very difficult field of Korean language education.<\/p>\n\n\n\n<p>written by \/ \uc778\uc0ac\uc774\ud130\uc2a4\ucee8\uc124\ud305 \ud669\ud604\ucca0 \ub300\ud45c \/ \ube44\uc988\ub2c8\uc2a4\ubaa8\ub378 \uc804\ubb38\uac00<\/p>\n\n\n\n<p>\uc2e4\uc804 \ube44\uc988\ub2c8\uc2a4\ubaa8\ub378 \ucee8\uc124\ud305 \uc804\ubb38\uac00. For over 20 years, he has performed field-oriented consulting in various fields such as business strategy, process, production, and quality, and based on this experience, he provides practical business model consulting and training for large corporations to startups. He is also the author of &#8216;Business Modeler&#8217;, a full-scale corporate dramatization novel.<\/p>\n\n\n\n<p>Write after organizing \/ IT\ub3d9\uc544 \ucc28\uc8fc\uacbd(racingcar@itdonga.com)<\/p>\n\n\n\n<p>Chapter Seoul; Advanced level Korean language education service, Chapter Korean<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/chapterkorean.com\/en\/job-optimized-korean-language-training\/\" data-type=\"link\" data-id=\"https:\/\/chapterkorean.com\/en\/job-optimized-korean-language-training\/\">Want to see the next article? : Click the link. <\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>[Source and external article link]<\/strong><\/p>\n\n\n\n<p>\ub3d9\uc544\uc77c\ubcf4: <a href=\"https:\/\/www.donga.com\/news\/It\/article\/all\/20230620\/119853747\/1\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.donga.com\/news\/It\/article\/all\/20230620\/119853747\/1<\/a><br>\uc544\uc774\ud2f0\ub3d9\uc544 : <a href=\"https:\/\/it.donga.com\/103963\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/it.donga.com\/103963\/<\/a><br>\ub124\uc774\ubc84 : <a href=\"https:\/\/n.news.naver.com\/mnews\/article\/020\/0003504646?sid=105\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/n.news.naver.com\/mnews\/article\/020\/0003504646?sid=105<\/a><br>\ub2e4\uc74c : <a href=\"https:\/\/v.daum.net\/v\/20230620153603188\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/v.daum.net\/v\/20230620153603188<\/a><br>\ub124\uc774\ud2b8 : <a href=\"https:\/\/news.nate.com\/view\/20230620n24638\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/news.nate.com\/view\/20230620n24638<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Do you want to study Korean more? Do you want to study TOPIK 2 writing more?<\/p>\n\n\n\n<p>Click the link below to sign up for the class. <a href=\"https:\/\/chapterkorean.com\/en\/tutoring\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/chapterkorean.com\/tutoring\/\" rel=\"noreferrer noopener\"> Chapter Korean 1:1 class<\/a><\/p>\n\n\n\n<p>You can receive class consultation through KakaoTalk. <a href=\"http:\/\/pf.kakao.com\/_xnNAHxb\/chat\" target=\"_blank\" rel=\"noreferrer noopener\">Chapter Korean KakaoTalk<\/a><\/p>\n\n\n\n<p>Chapter Korean provides intermediate and advanced Korean language education. Study Korean with us.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/chapterkorean.com\/en\/\"><img decoding=\"async\" width=\"760\" height=\"380\" src=\"https:\/\/chapterkorean.com\/wp-content\/uploads\/2023\/10\/\ucc55\ud130\ucf54\ub9ac\uc548-\ube14\ub85c\uadf8-\ub300\ud45c\uc774\ubbf8\uc9c0-006.jpg\" alt=\"Chapter Seoul\n\" class=\"wp-image-3022\" title=\"\" srcset=\"https:\/\/chapterkorean.com\/wp-content\/uploads\/2023\/10\/\ucc55\ud130\ucf54\ub9ac\uc548-\ube14\ub85c\uadf8-\ub300\ud45c\uc774\ubbf8\uc9c0-006.jpg 760w, https:\/\/chapterkorean.com\/wp-content\/uploads\/2023\/10\/\ucc55\ud130\ucf54\ub9ac\uc548-\ube14\ub85c\uadf8-\ub300\ud45c\uc774\ubbf8\uc9c0-006-300x150.jpg 300w, https:\/\/chapterkorean.com\/wp-content\/uploads\/2023\/10\/\ucc55\ud130\ucf54\ub9ac\uc548-\ube14\ub85c\uadf8-\ub300\ud45c\uc774\ubbf8\uc9c0-006-600x300.jpg 600w, https:\/\/chapterkorean.com\/wp-content\/uploads\/2023\/10\/\ucc55\ud130\ucf54\ub9ac\uc548-\ube14\ub85c\uadf8-\ub300\ud45c\uc774\ubbf8\uc9c0-006-60x30.jpg 60w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Advanced level Korean language education service, Chapter Korean Homepage<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Advanced level Korean language education service, Chapter Korean &#8211; Article summary [Scale Up x Dongguk University Campus Town] Advanced level Korean language education service, Chapter Korean The Scale Up Team is conducting the \u20182023 Scale Up Program\u2019 in collaboration with Dongguk University Campus Town. The Scale Up Team introduces the overall business ongoing by startups [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[],"class_list":["post-3102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chapternews-en"],"_links":{"self":[{"href":"https:\/\/chapterkorean.com\/en\/wp-json\/wp\/v2\/posts\/3102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chapterkorean.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chapterkorean.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chapterkorean.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/chapterkorean.com\/en\/wp-json\/wp\/v2\/comments?post=3102"}],"version-history":[{"count":0,"href":"https:\/\/chapterkorean.com\/en\/wp-json\/wp\/v2\/posts\/3102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chapterkorean.com\/en\/wp-json\/wp\/v2\/media\/3025"}],"wp:attachment":[{"href":"https:\/\/chapterkorean.com\/en\/wp-json\/wp\/v2\/media?parent=3102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chapterkorean.com\/en\/wp-json\/wp\/v2\/categories?post=3102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chapterkorean.com\/en\/wp-json\/wp\/v2\/tags?post=3102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}